Do you have a business and want to bring in more clients? You have probably already been told that you must start paid advertising on Instagram and Facebook.
But is that really the right step for you?
I believe not every business should rush to invest money in paid advertising, certainly not before it has the right marketing foundation.
Organic Promotion First, Paid Advertising Second
Before starting a paid campaign in Meta, I recommend investing in the business's organic presence.
Business pages on Instagram and Facebook should be clear, professional, and filled with content that presents the services, builds trust, and helps clients understand why they should choose you.
What happens if you pay for advertising, people become interested and visit your profile, but do not understand who you are or what you offer?
Paid advertising can bring people to a business, but it does not replace a marketing strategy.
Do Not Advertise Just Because You Want More Clients
One mistake I see among business owners is starting to advertise without a clear goal.
"I want more clients" is a business aspiration, but it is not an advertising plan.
Before starting a paid campaign on Facebook or Instagram, decide exactly what you want to promote.
A new service? A particular product? A special offer? Workshop registration? An event or launch?
The clearer the goal and offer are, the more focused the campaign can be and the easier it is to measure its results.
Paid advertising is not only meant to show that you exist. It should serve a clear business goal.
How Much Should You Invest in Paid Advertising?
There is no single budget that suits every business.
The cost of advertising on Instagram and Facebook depends on the field, competition, campaign goal, and other factors.
Before investing money, understand what counts as a good result for your business and how to measure it.
Do not look only at views or clicks. Check how many enquiries you received, how many were relevant, and how many became paying clients.
Can You Manage Paid Advertising Yourself?
Yes, but it is important to understand that paid advertising is a profession in its own right.
Meta Ads Manager includes many options for configuring campaigns, budgets, audiences, and measuring results. Using it properly requires knowledge and understanding, not only an advertising budget.
I am Katya Alon, a marketing strategist and social media marketing expert with 20 years of marketing experience.
Do you want to start paid advertising on Instagram and Facebook professionally?
You can choose what suits you:
Paid advertising management: I will build and manage campaigns for you according to your business goals.
Paid advertising training: I will teach you how to work with Meta's advertising system, set up campaigns, and manage them yourself, without permanent dependence on a professional and while saving management costs.
You are welcome to contact me and choose the approach that suits your business.