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Training for lawyers

Professional self-marketing training

Lawyers, it’s time for social media to work for you!

Do you have Instagram or Facebook, but they are not bringing enough enquiries to your firm?

You know you need to market yourselves, but do not always know what to publish, how to reach the right audience, or turn social presence into a tool that advances the firm. Perhaps you do not need a social-media manager. You need to learn to do it properly.

01 · Who is it for?

Independent, structured, professional marketing

1. Independent lawyers and firm owners who want to increase visibility and reach potential clients.

2. Lawyers already active on social media who are not turning that activity into enquiries.

3. Those who want to start marketing their firm but do not know what to publish or how to do it properly.

4. Those who understand marketing is part of business development but do not want permanent dependence on outside professionals.

5. Those who want to learn to work in an organised, professional, strategic way, even without prior digital-marketing experience.

02 · What will you gain?

Not just theory: practical tools

All content and examples are adapted to the legal profession, with attention to lawyers’ applicable ethics and advertising rules.

  1. 01

    A strategy for your firm

    Learn to identify your target audience, understand what distinguishes you, and present your specialty to interest potential clients.

  2. 02

    Content ideas

    Stop asking what to publish today: find ideas in clients’ questions, problems, and concerns, and turn legal knowledge into posts and reels.

  3. 03

    Content that builds trust

    Understand how to present yourselves as experts, explain legal topics accessibly, and build a presence that strengthens reputation.

  4. 04

    How formats work

    Learn the differences between reels, posts, carousels, and stories and how to use each for different marketing goals.

  5. 05

    From visibility to enquiries

    Understand how to build content leading from first awareness of the firm, through trust-building, to wanting contact.

  6. 06

    Independent management

    Receive a method for planning content, working consistently, and fitting marketing into your routine without wasting hours.

03 · How does it work?

Two sessions, a foundation for the road ahead

Two group sessions live on Zoom, two hours each. Across four learning hours we combine explanations, practical examples, and exercises to understand not only what to do but how to do it.

Date and focus
The first session is 16 Nov 2026. The second-session date will be provided to registrants. The training is for lawyers only and focuses on law firms’ marketing challenges.
From anywhere
Join from anywhere, without leaving the office or spending time travelling.
Why now?
Year end is approaching. This is a time to examine the firm’s marketing and prepare for next year. The issue is not always time; sometimes a clear method is missing. Instead of postponing or publishing without strategy, four hours can provide a professional foundation. Your legal knowledge is an asset. It is time to use it in marketing too.

Price

Special early-registration price

The price includes both training sessions, four learning hours in total.

₪ 4,000 + VAT

Only ₪ 3,000 + VAT

₪ 1,500 + VAT for each two-hour session

₪ 1,500 + VAT per two-hour session × 2 sessions = ₪ 3,000 + VAT

Includes two training sessions and four learning hours.

The special price applies to those who register and pay through 10 Nov 2026, inclusive.

From 11 Nov 2026, the training price will be ₪ 4,000 + VAT.

I want to secure my place
Katya Alon, Marketing Strategy and Digital Marketing

Who leads the training?

Katya Alon

I have worked in marketing for about 20 years, including about a decade in social media. I have worked with dozens of businesses across fields, built marketing strategies, managed digital activity, and accompanied owners through growth.

Today, alongside marketing services, I focus on professional instruction that lets owners learn to market themselves. I believe not every owner needs a social-media manager, but every owner needs to understand how marketing works. My goal is to give you knowledge, confidence, and tools to take an active role in advancing your firm.

Ready to stop postponing your marketing?

Training starts 16 November 2026

Two sessions. Four hours. Knowledge and tools you can continue using after training. Leave your details and I will get back to complete registration.